I just finished presenting a webinar on Social for the enterprise. There are some clear takeaways from this research:
- There is great potential for using social media effectively to drive traffic to your site
- Lead generation, thought leadership seem to be the two ideal goals for forays into social media
- Knowing who your audience is and their goals are key to successful targeting of types of social networks you target
- It takes a new mindset to have a client realize they have a lot to communicate to your audience of value
- There are a lot of hard questions (e.g., dealing with who makes content, what to do with negative feedback) that are important and need to be answered
Here’s a summary of what’s covered in the presentation:
- What is the business benefit for me?
- How do I get started? What tools should I use?
- What could go wrong if I just “get it out there” without a strategy?
- How much effort is this going to take?
- How do I manage it?
- How do I know if I’m successful?
Have a look for yourself at the presentation. Let me know what you think.