February 9th, 2010
Five User Experience Trends
by Joshua Porter |
5 Comments | shortlink: http://bokardo.com/p/1614
Since my blog has been broken a lot recently I missed this excellent overview of Five User Experience trends by Gene Smith.
I can%u2019t help but agree with all of them:
- Services as Software %u2013 Gene is one of the first people in the UX industry to admit that good enough, fast and cheap tools like usertesting.com will have a real impact. While most people still feel the need to argue %u201CUser testing is important%u201D%u2026the market is moving past that. %u201CHow fast can you measure?%u201D is as important as %u201CDid we find everything?%u201D
- User Experience Analytics %u2013 Gene references a post I wrote called What Metric are you designing to improve today? and I think he%u2019s absolutely right (obviously). This is where I%u2019m focusing for the next year or more as I believe metrics-driven design is the future. I%u2019ll be talking about this at UXLondon and am working hard on this at Performable.
- Content Strategy %u2013 My friend Kristina Halvorson saw this coming%u2026here is an excellent post in which she explains how content strategy is more than a bunch of tactics.
- Return of the Mobile Web %u2013 Gene suggests that building apps using web standards is the eventual future of the mobile web, not getting locked into platforms like iPhone and Android. I would add to this by saying I actually think Apple would partially agree here%u2026they are pushing HTML5 like gangbusters so that this can be a reality.
- A Real Experience Economy %u2013 Are people moving away from a world of things to one that values experience more? I think Gene%u2019s right on with this one.
Read the rest here: Five User Experience Trends I%u2019ll be Watching in 2010.
Check out my latest project: Make them Care!, a book on designing great sign-up experiences. Get reminded when it’s published.
via bokardo.com
Gene Smith seems right on with these. Makes me happy I just hired a great IA with great content strategy skills and strong interest in the web.