There are unanswered questions in the minds of our customers that we think are obviously answered on the page, but they’re not. If you’re not sure about what those unanswered questions are, you can back up a few steps and use personas or user testing to uncover them.
Here are 5 key, unanswered questions (beyond shipping costs) of the shopping cart:
- Do you offer alternate forms of payment (aside from credit card)?
- Are you safe and secure?
- Why are you asking for this information?
- Do I have to set up an account to buy?
- Do I get to review my order before we transact?
via grokdotcom.com
Don’t forget the big five. Nicely said here.