April 2010

we need to look at more than psychology for good persuasive design. Here’s why: Psychology isn’t the only field that contributes to persuasive design. Many fields offer theories and insights that can help us design for persuasion. For instance, rhetoric has been around longer than psychology and offers great ideas, especially for persuasive content. One [...]

There are unanswered questions in the minds of our customers that we think are obviously answered on the page, but they’re not.  If you’re not sure about what those unanswered questions are, you can back up a few steps and use personas or user testing to uncover them. Here are 5 key, unanswered questions (beyond [...]

we need to look at more than psychology for good persuasive design. Here’s why: Psychology isn’t the only field that contributes to persuasive design. Many fields offer theories and insights that can help us design for persuasion. For instance, rhetoric has been around longer than psychology and offers great ideas, especially for persuasive content. One [...]

There’s a Seducible Moment Education has a concept called “the teachable moment,” the point when a learner is ready to learn, willing to change, and can act. For web sites, the parallel is something we call “the seducible moment.” This is the point at which designers can entice users off the path to their original [...]