Managing Experience » Managing Experience http://www.managingexperience.com John Whalen's ideas on User Experience, Social Media, and Persuasive Design from Washington, DC Sat, 28 Aug 2010 03:32:25 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Persuasive Design: Putting it to use. Live on UStream 01/27/2010 at 06:30PM http://www.managingexperience.com/2010/01/23/persuasive-design-putting-it-to-use-live-on-ustream-01272010-at-0630pm/ http://www.managingexperience.com/2010/01/23/persuasive-design-putting-it-to-use-live-on-ustream-01272010-at-0630pm/#comments Sat, 23 Jan 2010 05:06:19 +0000 johnwhalen http://www.managingexperience.com/2010/01/23/persuasive-design-putting-it-to-use-live-on-ustream-01272010-at-0630pm/

Check out this website I found at posterous.com

Persuasive Design: Putting it to use. Talk live on UStream 01/27/2010 at 06:30PM

Posted by John Whalen

Join me for a discussion of Persuasive Design. I’m broadcasting live on 1/27 right here.

Video clips at Ustream

Location: e.magination in Baltimore http://bit.ly/emagination-map

6:00 p.m.
Social time. Refreshments and drinks provided!

6:30-7:30 p.m.
A presentation and discussion led by John Whalen, Director, User Experience & Design at e.magination:

Description:
Humans are far from perfectly logical. There have been a slew of new books out there linking what Psychologists have known for years with our everyday behavior. However, we’re only just beginning to use some of these principles effectively online. Find out what the principles are, see pragmatic examples of what we’re talking about and how you might be able to put them to work for you. Bring in your site or web address and we can discuss it in context.

About John Whalen:
John Whalen has a PhD in Cognitive Science with 10 years of User-Centered Design experience. John’s specialty is improving user experience using a mix of one part in-depth user study, one part business needs, and one part use of expert knowledge of human vision, visual attention, memory and language. John has experience working with Fortune 500 clients in the financial, healthcare, eCommerce and government verticals. John’s latest research interests are how social networking is influencing online activities, the extent to which persuasive design will impact user behavior, and measuring the user experience using eye tracking and evaluating ‘neuromarketing’ techniques.

Posted via web from John Whalen’s Posterous

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I saw gary speak at the GBTC Tech Night. He’s certainly a colorful character, but he also was, I thought, very articulate and had thought a lot about social media and where it is going. I think he’s right on with personal branding – reminiscent of what @armano was saying about Brand Me 1.0.

You should have a look at his book: Crush It (http://ping.fm/SCs1a). It is an easy read and really a mix of three things:
- autobiographical
- looking forward to new media and what you need to do in order to build a brand for yourself
- inspirational in that he recommends you should just be yourself and that the web allows you to connect to those who have similar interests to you. By doing the things you love you’ll be the most authentic and successful.

It still rings true that his first focus: Wine selling online – and the fear associated with its high-minded personas – was a great one to be the counter culture with. I’m not sure that other passions he discusses might be equally successful.

However, it is refreshing to hear a voice outside of R/GA or Organic (or MadMen) thinking about these topics.

I’m curious to know where his fledgling consultancy goes from here.

What do you think? Is he going to be able to buy the Giants by the time he’s 40? Let me know: @johnwhalen

]]> http://www.managingexperience.com/2009/10/19/gary-vay-ner-chuck/feed/ 1 Getting a web redesign right. Six steps to redesign nirvana. http://www.managingexperience.com/2009/10/09/getting-a-web-redesign-right-six-steps-to-redesign-nirvana/ http://www.managingexperience.com/2009/10/09/getting-a-web-redesign-right-six-steps-to-redesign-nirvana/#comments Fri, 09 Oct 2009 04:57:47 +0000 johnwhalen http://www.managingexperience.com/?p=199

Does this sound familiar?

We just need a site refresh.

Our design is so antiquated that people don’t trust our site.

We have tons of great information, but nobody can find it.

If so, you’re not alone. Recently I’ve met a series of web product managers who mean well, think deeply about the problem, but are really stuck on how to proceed and make things so much better.

This series of articles is for you: How to get unblocked from your existing site and imaging what’s to come with your revision.

I’d say that there are 6 components of a winning web redesign.

1. Clear Strategy

I think my approach is consistent with many of the top design firms: Begin with your strategy.  An online strategy for your web presence has at a minimum:

    • A list of prioritized enterprise needs.  What do your stakeholders need to accomplish with your online presence?  Who do they want to attract to your site?  What will those users want to accomplish?  What would be metrics for success were this to be the case?
    • A prioritized list of audiences for your site.  Who are your ideal audiences?  Of the top 3, order them to be clear. Why would they want to come to the site?  What tasks are they coming to solve?  What are they like psychographically?  Name an example of each kind of volunteer.
    • A list of audience tasks.  Complete the exercise of collecting your personas, and make sure the stakeholders in the room all agree (and don’t just nod=yes).

Spend as much time as you need, but make sure your team all agree on the goal of the project, who your audience is, and what they are trying to accomplish.  Once you have all of those, you can begin empathize with the audience, and focus your energy on what needs to be done to move the design forward.

We find that putting a almost life-size torso image on poster board, combined with some post-it notes to begin to see how it all might be organized differently.

See you for Part 2: Compelling Content.


]]> http://www.managingexperience.com/2009/10/09/getting-a-web-redesign-right-six-steps-to-redesign-nirvana/feed/ 0 6 Components of Winning Web Redesign http://www.managingexperience.com/2009/09/30/6-components-of-winning-web-redesign/ http://www.managingexperience.com/2009/09/30/6-components-of-winning-web-redesign/#comments Wed, 30 Sep 2009 04:56:13 +0000 johnwhalen http://www.managingexperience.com/?p=192

“We just need a quick website refresh”

If this sounds familiar, then take a look at my slideset below.  I think my discussion of:

  1. Strategy
  2. Content
  3. Analytics
  4. Visual
  5. SEO
  6. Social Media

…will be welcome.  Please try to take your company/client back from the bring and get them to be more systematic about the “quick refresh”.  It will be worth it in ROI!

All comments welcomed.

6 Components Of Winning Web Redesign
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