Persuasive Design

AIDA stands for awareness, interest, desire, and action (we add satisfaction). It’s “one of the oldest and most durable” cognitive models (describing buying and selling process maps) because it helps marketers appeal to consumers’ emotional and social needs. Persuasive systems are complex. Their success depends on their ability to address the varying levels of need [...]

Relevance – the quality or state of being relevant: relation to the matter at hand. Trust – assured resting of the mind on the integrity, veracity, justice, friendship, or other sound principle, of another person. Value – a fair return or equivalent in goods, services, or money for something exchanged. Privacy – freedom from unauthorized [...]

On March 25, J. Cornelius, VP of Operations for CoffeeCup posted an intriguing message on Twitter: “I’m hiding eggs. You’ll see.” Three days later, the official CoffeeCup twitter account added this explanation: “We’ve hidden over $20,000 in cash and software on our Website! Just find an egg and claim what’s inside.” J. and his co-workers [...]

Yesterday I presented a webinar on Persuasive Design. It was remarkable to see how similar some of the theories of persuasion have become. Perhaps its positive that we’re establishing some consistency amongst the researchers in this area. There is still much to learn and add from Cognitive Science I’m sure. I’ve produced a nice summary [...]