From the category archives:

Social Media

Gary Vay-ner-chuck

October 19, 2009 Managing Experience

I saw gary speak at the GBTC Tech Night. He’s certainly a colorful character, but he also was, I thought, very articulate and had thought a lot about social media and where it is going. I think he’s right on with personal branding – reminiscent of what @armano was saying about Brand Me [...]

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6 Components of Winning Web Redesign

September 30, 2009 Managing Experience

“We just need a quick website refresh”
If this sounds familiar, then take a look at my slideset below.  I think my discussion of:

Strategy
Content
Analytics
Visual
SEO
Social Media

…will be welcome.  Please try to take your company/client back from the bring and get them to be more systematic about the “quick refresh”.  It will be worth it in ROI!
All comments [...]

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Social Networking Use Triples from Only a Year Ago

September 26, 2009 Social Media

I think they’re right.  This is a fundamental change:
Obsessed with Facebook? You’re not alone. The hours you spend logging on to update your status, post photos, and make comments on friends’ walls is not simply a “phase” you’re going through which will end sometime soon. It’s a ongoing trend affecting everyone these days and it [...]

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Getting Results from Social Media

September 23, 2009 Social Media

Getting Results From Social Networking
View more presentations from emagination network, llc.

I just finished presenting a webinar on Social for the enterprise.  There are some clear takeaways from this research:

There is great potential for using social media effectively to drive traffic to your site
Lead generation, thought leadership seem to be the two ideal goals for forays [...]

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Free Live Internet presence

April 24, 2009 Social Media

So you thought that it was expensive to run your site and events like a pro? Not so much anymore.

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Who has the best Superbowl commericial

February 1, 2009 Managing Experience

Who has the best Superbowl commercial – website tie in?

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How the Obama team used social networking

January 28, 2009 Social Media

How the Obama team used social networking http://bit.ly/lKmR (pdf)

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