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In foursquare the game adds interest single-user experience, because when you check into places you can start earning badges and mayorships right away. For first time-users, that’s very important. It changedthe reason to check in. Then people ultimately discover the core application as they start to find their friends, restaurant reviews, and so forth. By [...]

We have created five tools to help designers apply findings from the field of behavioral economics to their practice in order to provide a head start on framing research as well as developing new strategies for solving user problems. Download the introduction book.
This tool kit includes:

Reference Cards: behavioral economics research findings organized [...]

MySpace: CEO Leaves; MySpace will die. But now I wonder: Who is going to be the next MySpace? Virb? Bebo? (And don’t underestimate LinkedIn.)
Virtual Goods: Insane, but insanely popular. The creation and selling of virtual goods and gifts makes absolutely no sense to people who just use the Internet as a basic communications tool. Have [...]

iPad Peek is a nifty tool that lets you see how any website will be rendered on the iPad. Click on the top border to switch from landscape to portrait mode. The virtual keyboard and the buttons on the iPad browser are just for show, but the reload button works.
Previewing a website in iPad [...]