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Randy Levin (City of LA), Dave Girourd (Google), O'Reilly Going to cloud, saving $500M Novell currently for email. End of RFP process what would need is going to google and leapfrog Google – biggest cloud objectives who owns data how is it managed data distributed over massive computing infrastructure Google: not trying to lock people [...]

In foursquare the game adds interest single-user experience, because when you check into places you can start earning badges and mayorships right away. For first time-users, that’s very important. It changedthe reason to check in. Then people ultimately discover the core application as they start to find their friends, restaurant reviews, and so forth. By [...]

We have created five tools to help designers apply findings from the field of behavioral economics to their practice in order to provide a head start on framing research as well as developing new strategies for solving user problems. Download the introduction book. This tool kit includes: Reference Cards: behavioral economics research findings organized and [...]

MySpace: CEO Leaves; MySpace will die. But now I wonder: Who is going to be the next MySpace? Virb? Bebo? (And don’t underestimate LinkedIn.) Virtual Goods: Insane, but insanely popular. The creation and selling of virtual goods and gifts makes absolutely no sense to people who just use the Internet as a basic communications tool. [...]