From the category archives:

Usability

Getting a web redesign right. Six steps to redesign nirvana.

October 9, 2009 Managing Experience

Does this sound familiar?
We just need a site refresh.
Our design is so antiquated that people don’t trust our site.
We have tons of great information, but nobody can find it.
If so, you’re not alone. Recently I’ve met a series of web product managers who mean well, think deeply about the problem, but are really stuck [...]

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6 Components of Winning Web Redesign

September 30, 2009 Managing Experience

“We just need a quick website refresh”
If this sounds familiar, then take a look at my slideset below.  I think my discussion of:

Strategy
Content
Analytics
Visual
SEO
Social Media

…will be welcome.  Please try to take your company/client back from the bring and get them to be more systematic about the “quick refresh”.  It will be worth it in ROI!
All comments [...]

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8 Critical Usability Tips

September 25, 2009 Usability

Here they are in summary:
1. Navigation – KISS – Keep it simple
2. Navigation – Less is more (restricting navigation in the right circumstance improves the user experience)
3. Content – Provide visual clues that direct the eyes to the right content.
4. Content – Create Scanable content
5. Interaction – Make the next step “duh” obvious
6. Interaction – [...]

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Customer Research: Is your ear…

January 31, 2009 Usability

Customer Research: Is your ear on the the right internet tubes? http://bit.ly/oZU1

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