Design for Persuasion

April 23, 2010 Persuasive Design

1. Deconstruct the copy for “persuasion factors.”. The ability to persuade is built on ease of comprehension leading to interaction with your message. In other words, once the reader is hooked, going on to absorb the rest of the design says the reader has agreed to be persuaded. Your job is to make the persuasive [...]

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Persuasive Web: Where Psychology Meets Conversion

April 22, 2010 Persuasive Design

VI. Reciprocity: We feel obligated to return favours performed for us. 16. Give to Get: Give your customer something before you ask them to give you anything. Example: Free software download, followed by an email request to rate your software 5 stars, if they like it. 17. Ask for Favours: Without giving anything, ask users [...]

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Persuasive Web: Where Psychology Meets Conversion

April 22, 2010 Persuasive Design

here are 5 principles of persuasion and 15 ways for you to apply them to your own site: I. Authority: We look to experts to show us the way. 1. Endorsements – Publications: Showcase endorsements from trusted publications to build credibility. Example: Product review quote and logo from significant published authority (e.g., Time Magazine). 2. [...]

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Persuasive Architecture and AIDAS – Conversion Chronicles

April 21, 2010 Persuasive Design

AIDA stands for awareness, interest, desire, and action (we add satisfaction). It’s “one of the oldest and most durable” cognitive models (describing buying and selling process maps) because it helps marketers appeal to consumers’ emotional and social needs. Persuasive systems are complex. Their success depends on their ability to address the varying levels of need [...]

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Seductive Design for Web Sites

April 20, 2010 Persuasive Design

There’s a Seducible Moment Education has a concept called “the teachable moment,” the point when a learner is ready to learn, willing to change, and can act. For web sites, the parallel is something we call “the seducible moment.” This is the point at which designers can entice users off the path to their original [...]

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Joshua Porter | dConstruct 2008

April 20, 2010 Persuasive Design

Leveraging Cognitive Bias in Social Design via 2008.dconstruct.org Another interesting dConstruct talk. Posted via web from John Whalen’s Posterous

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How Gaming Makes the World a Better Place | dConstruct 2008

April 20, 2010 Persuasive Design

Playing the Web: how gaming makes the internet (and the world) a better place Transcription sponsored by Opera. Hello! Yes, my name is Alex Krotoski. I’m slightly nervous, I have to admit. I’m either going to stay here or I’m going to run around. So, see if you can catch me if you can. My [...]

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Psychology and Persuasive Design: A Few Concerns | Winning Content by Leen Jones

April 20, 2010 Persuasive Design

we need to look at more than psychology for good persuasive design. Here’s why: Psychology isn’t the only field that contributes to persuasive design. Many fields offer theories and insights that can help us design for persuasion. For instance, rhetoric has been around longer than psychology and offers great ideas, especially for persuasive content. One [...]

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Fogg Behavior Grid

April 20, 2010 Persuasive Design

“The Behavior Grid: 35 Ways Behavior Can Change” You can download my paper in pdf: Fogg-Behavior-Grid via bjfogg.com Interesting thought on changing behavior Posted via web from John Whalen’s Posterous

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The Shopping Cart: How to Answer the 5 Unanswered Customer Questions | Conversion Rate Optimization & Marketing Blog | FutureNow, Inc

April 20, 2010 Persuasive Design

There are unanswered questions in the minds of our customers that we think are obviously answered on the page, but they’re not.  If you’re not sure about what those unanswered questions are, you can back up a few steps and use personas or user testing to uncover them. Here are 5 key, unanswered questions (beyond [...]

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